Rakuten High Stakes
Super Bowl Commercial

Rakuten’s first Super Bowl commercial had all the thrills—high-stakes shopping, a hilarious performance by Hannah Waddingham, and yes, a cat on a robot vacuum. It was a game-changer, literally.

The results? Touchdown. Following the big game, both aided and unaided brand awareness hit new highs, surpassing anything Rakuten had seen before. The buzz didn’t stop there—brand linkage shot up by 9 percentage points in just one quarter.

The campaign also delivered 3 billion press impressions and clinched the #1 spot in YouTube views for the retail category.