High Life
One Second Ad
High Life wanted in on the Super Bowl, but didn't have the money.
(It was during the economic downfall of 2009.)
So, we made a campaign for what they could afford:
The first ever 1-Second Super Bowl spot
(Actually, the first 1-second spot ever bought by a marketer.)
Which earned millions of dollars in earned media,
landing them on the Tonight Show, and stole the commercial show.
Cannes Lion / SILVER / Integrated
Effie / GOLD / Media Idea
